About us

APUS was established in 2016 by John Swift after almost 30 years working internationally
in the aviation industry, providing extensive operational expertise in customer relationship
management, service delivery, organisational restructuring and transformation, business
development and commercial management.  

Almost 40 years in aviation
including over 20 in senior leadership roles
and a decade as an independent advisor

Almost 40 years in aviation including over 20 in senior leadership roles and a decade as an independent advisor

Our services

Strategy & transformation

Using deep industry knowledge to advise organisations on both existing challenges and future trends, and their associated impact. Applying the analytical skills to interpret data, assess problems and structure a range of potential solutions.

Procurement & bidding

Helping businesses exploit the potential of competitive tendering processes to realise reductions in operational expenditure, improve focus on value delivery, and drive suppliers to deliver greater customer centric behaviours and improved performance.

Aviation insight & expert witness

Due to its complex nature, APUS provides non industry professionals with a depth of knowledge and rapid understanding of the safety, operational, regulatory and business aspects of the aviation sector in general, and air navigation services in particular.

Who we work with

APUS provides access to unique insight for a range of client groups:

Organisations wishing to improve their organisational, commercial or operational
efficiency by exploiting techniques developed from years of safety critical delivery.

Airports seeking to understand the effectiveness of their air traffic service delivery or
drive improvements through outsourcing or tendering for services.

Legal, financial and media professionals requiring an understanding of the complex and
specialist aspects of the aviation industry

Governments and investors wishing to unlock additional value from airport or
air traffic control infrastructure

Bidding organisations requiring interim support to shape and deliver compelling
proposals and successful tender submissions

Equipment and systems manufacturers who need to translate their technical and
functional descriptions into compelling operational benefits

Case studies

APUS provides organisations with rapid access to rare experience, unrivalled skills and
international knowledge. APUS provides organisations with rapid access to rare experience,
unrivalled skills and international knowledge.

Latest posts

The American Air Traffic Services Corporation – What’s in a name?

After months and months of listening to the arguments of those for and against the privatisation of Air Traffic Control(ATC) in the US, the 27th June 2017 saw the U.S. House andTransportation and Infrastructure Committee approve a comprehensive FAA reauthorisation package that includes the detail of the much-discussed proposal. In order to contribute to an objective debate on

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Insights from Air Navigation Services procurement

According to evidence given to a European Commission hearing¹, air traffic control constitutes between 20-50 percent of the costs of running an airport. Increased use of technology is recognised as one potential route to decrease costs. However, there are also opportunities to achieve reductions in operational expenditure as a result of the procurement of Air

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